We compared about 6 weeks before launch (Sep 15 to Oct 29) with the first 11 days after (Oct 30 to Nov 9), across all courses. Short version: the redesign is very good at getting new learners into a conversation with Rezzy, and does little yet for learners who were already here. Trial to paid conversion looks better on the new Home (33% vs 17%), but only 15 of those trials have finished, so it's too early to call.
My read: the new Home works as a front door. It turns new learners into Rezzy users at nearly twice the old rate. It hasn't yet changed how deep chats go or how often existing learners come back to Rezzy, and the generative invite card has barely been seen, so it can't be judged yet. Trial to paid conversion is up in the first trials, but there are too few to trust.
Share of each week's signups (with a course picked) who sent Rezzy at least one message within 3 days of signing up. New installs always get the latest build, so this is the cleanest before and after we have.
15.2% of 4,092 signups chatted within 3 days before launch; 25.4% of 751 after. The jump lands exactly in the release week and holds across most courses: US Medical PG 21% to 42%, CFA 8% to 28%, NCLEX 9% to 15%, MCAT 5% to 13%.
The new Home puts a Rezzy composer and a "first chat" card front and center, and the chat now opens as its own page. In the week of Nov 2, about 110 of roughly 154 learners who chatted opened Rezzy from Home. The old Home made Rezzy one option among many.
Indian Medical PG did not move (12.9% to 11.9%). These learners are mostly on Android, which was slower to update. Worth checking before we call it a universal win.
Rezzy chats come from the database, so they count every chat with at least one learner message. Learner counts are signed-in learners active in the iOS or Android app.
302 learners active both in Oct 1 to 26 and Nov 1 to 9, split by whether they updated to the new app.
| Group | Days with a chat | Msgs per active day | Msgs per chat day |
|---|---|---|---|
| Updated (231) | 36% → 33% | 1.87 → 1.66 | 5.2 → 5.1 |
| Still on old app (71) | 43% → 37% | 3.03 → 1.89 | 7.0 → 5.2 |
Both groups dipped in November, the updated group a little less. With only 71 learners on the old app, I wouldn't call that a lift. In the same days, 30% of updated learners chatted vs 21% on the old app, but the updated group is also more active overall.
Weekly chatters went from about 190 to 265, back to September levels. Most of that is more learners opening the app after the update (478 to 550 a week). The share who chat stayed at about 28%. For existing learners, the redesign hasn't yet made Rezzy a bigger habit.
Length is learner messages per chat. A "chat" is one Rezzy conversation with at least one learner message.
Average rose from 3.5 to 4.0 messages, but the median fell from 2 to 1 and the shape barely moved: 52% of chats are a single message (48% before), and 33% reach three or more, same as before. The average moves on a handful of very long chats, so it overstates the change.
Learner messages average 189 characters, down from 360. Learners are tapping starters and asking quick follow-ups rather than pasting long questions. That's healthy for engagement, but it means Home starts more conversations without making them go further.
46% of Rezzy chats created never get a learner message (49% before). Every chat page open that doesn't turn into a message is a missed first turn.
Trial to paid conversion is the share of finished trials (converted or expired) that turned into a paid subscription. A trial lasts about 7 days, and the learner spends it in the app, so this is the money metric Home can actually move. Trials are grouped by the day they started. Source: RevenueCat, all stores.
45 more trials started Nov 3 to 9 and are still running. They finish by Nov 16.
Learners who chat with Rezzy during their trial convert about 1.5 times as often. This is a correlation, since keener learners do both, but it's the path Home is meant to push.
About half of trialers chatted with Rezzy before launch, and about half still do. Home hasn't yet pulled more trialers into Rezzy.
Before launch, 17.3% of finished trials converted (58 of 336). Trials where launch landed mid-trial converted 19.4% (6 of 31). Trials that ran fully on the new Home converted 33% (5 of 15). Weekly conversion has bounced between 12% and 26% all autumn, so one good week of 15 trials isn't a trend yet.
Possibly, but the mechanism isn't visible yet: the share of trialers who chat with Rezzy hasn't moved. The other suspect is 1.69's paywall copy, which now shows the billed price first and the date of the first charge. That cut trial starts by about a quarter, likely the less committed ones, and the learners who still start a trial would convert better regardless of Home.
By Nov 16 we'll have about 60 trials that ran on the new Home. That only catches a very large lift. Spotting a 7 point lift reliably takes about 450 trials per group, roughly 10 weeks at our volume. A Home holdout for part of new trialers is the only way to get a clean answer sooner.
Trial starts happen on the onboarding paywall, before Home, so Home can't explain them. They're here because the same release changed them.
Trial start rate fell from about 5.5% to 3.9% as 1.69 rolled out with the new paywall copy. Direct purchases rose at the same time because Home's paywall can no longer be closed without access, so weekly revenue held ($1,433 in the week of Nov 2 vs an October average of about $1,320).
Signed-in app learners, Oct 30 to Nov 9. 542 learners saw Home; 200 sent Rezzy a message.
The plain "ask Rezzy" box on Home is how most learners start (79 learners, 400 opens). Suggested starters, tool chips and daily prompts each reach only 13 to 27 learners, under 5% of Home viewers.
Only 9 learners saw the tutor's invite card and 8 tapped it (30 saw any Home card). It only appears after a learner has finished their first chat and chosen a study mode, which most haven't. So the generative piece has no measurable effect yet, good or bad.
Per-day averages before (45 days) vs after (11 days). Small courses swing a lot on a handful of learners, so read them as direction, not size. The All courses row pools every learner and chat, so big courses count for more; it leaves out the few chats with no course set.
| Course | Signups chatting in 3 days | Chatters per day | Messages per day | Msgs per chat | Chats with 3+ msgs | Chats after |
|---|
Prepared Nov 10, 2026.